The Law of Line Extensions: It’s tempting to extend the equity of a successful brand into new areas.ġ3.
The Law of Perspective: Marketing results are only visible after a long time.ġ2. The Law of Division: Gradually, a category will split into more categories.ġ1. The Law of the Opposite: If you’re going for the 2nd spot, your strategy is defined by the leader.ġ0. The Law of Duality: In the long run, all market battles finally come down to 2 key players.ĩ. The Law of the Ladder: Your strategy depends on the rung of the ladder that you occupy.Ĩ. The Law of Exclusivity: No two companies can own the same word in the prospect’s mind.ħ. The Law of Focus: A key to marketing success is to own a word in the prospect’s mind.Ħ. The Law of Perception: Marketing is a battle of perceptions, not products.ĥ.
The Law of the Mind: It’s better to be first in the consumers’ minds, than to be first to market.Ĥ. The Law of the Category: If you aren’t the first in a category, create a new category you can be first in.ģ. The Law of Leadership: It’s better to be first to market, than to wait for a better product.Ģ. Here are the 22 laws of marketing in a nutshell:ġ. To succeed, marketers and business managers must learn these laws and work within their framework otherwise, the laws will automatically work against them. If you violate them, your marketing program is doomed to fail, regardless of what you throw at it-be it the brightest, most creative people, or tons of time, energy and money. It’s an essential resource for any business owner, marketing or business executive. In this summary of the The 22 Immutable Laws Of Marketing, we’ll outline the 22 marketing laws, and zoom in on a few specific laws in more detail.įor the full details, examples and tips, do get a copy of the book, or get a detailed overview with our complete book summary bundle.Īccording to the authors, these 22 Laws of Marketing are like the laws of nature. This book presents 22 immutable laws of marketing that have stood the test of time, and determine the success (or failure) of your marketing strategy.
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience.
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